The Problem of Modern Customer Journeys and How to Solve It

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Learn the root of the problem of modern customer journeys, how you can address it, and the potential benefits you can get from solving it.

B2B journeys are complex and no longer linear

With an average of 6-9 months, B2B sales cycles and customer journeys today are complex. You’re probably interacting with 6-10 decision-makers. While your potential customers are engaging with you using different channels and devices.

As a result, everybody gets lost in the customer journey. DemandGen found that B2B buyers (97%) expect companies to demonstrate stronger knowledge of their needs. On the other hand, companies find it hard to track customer interactions, making it difficult to address their expectations.

Data silos are the main culprit

To deliver an engaging and relevant customer experience throughout the B2B sales cycle, you need to streamline data points across channels and devices. Data must be linked into a single, unified process that cuts across your marketing, sales, and customer success teams.

However, this is not the case for most organizations. For 9 out of 10 executives, data silos are their biggest obstacle to digital transformation. According to MuleSoft, on average, enterprises have data in 900 apps and only one-third are integrated.

That’s a group or groups of raw data isolated from the rest of the organization. Besides the lack of transparency, data silos cause many disadvantages for companies:

  • Bad customer experience
  • Incomplete view of the business
  • Division instead of team collaboration
  • Less productivity and resource waste
  • Undiscovered insights that could support better decisions

How to solve data silos and the problem of modern customer journeys?

Fortunately, there are existing solutions that can help you address data silos and improve the customer journey experience you provide to your target market.

But before tackling technology, it should first start in your company culture. You must foster an environment of collaboration, where people are willing to share data with those outside of their teams.

Once you have the company culture down, it’s time to bring in the right tool or platform. You can explore applications with native integrations or choose all-in-one solutions.

However, if you don’t want to make any changes to your existing applications, then the right solution for you is an integration software.

Introducing Dealtale. Unified Marketing Analytics and Optimization.

It’s an out-of-the-box SaaS platform that unifies all your data and delivers real-time visibility into every stage of the customer journey.

No matter your data sources right now, Dealtale integrates all customer journey data in a friendly UI where you can analyze and get insights—fast and at scale. The benefits?

  • Discover hidden revenue opportunities
  • Scale your campaigns profitably
  • Remove friction from your customer journey

What you should do right now

Dealtale takes only 10 minutes to set up. We invite you to activate our ‘Free Forever’ plan and check it out for yourself. Go to: Dealtale’s Sign Up Page.

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