Improving Marketing Outcomes with Revenue Science

Revenue growth starts with marketing data. And while we all have dashboards filled with forecasting metrics, you might ask yourself, “how exactly are those tools helping my team achieve better results?“ That is the million dollar question that we set out to explore in our latest episode of Revenue Science. In this video series, we …

The Future of Lead Scoring is Prescriptive

For over a decade, marketers have been using lead scoring to prioritize their engagement activities and drive revenue. Now it’s time to move on, and use the right tool for the job. We’ll show how a prescriptive approach is more effective and will do a much better job. Lead scores The primary use of lead …