The B2B Customer Journey Analytics Guide

A new generation of decision-makers is now entering the B2B market, and as marketers, it’s critical that we stay on top of the intricacies of their buying behaviors. But this isn’t an easy task. The B2B customer journey has become increasingly complex over the years, with companies adopting an omnichannel marketing approach. This means that […]

How to Map Your B2B Customer Journey

What if we told you there was a way to take your customer experience from good to extraordinary without breaking the bank? Well, there is. And all it takes is a little bit more…personality.  Seriously, today’s customer expects a more personalized B2B experience when making a purchase. And as marketers, the best way to get […]

Why Customer Journey Analytics Matter More Than Ever

Do you know who has the biggest impact on your company’s revenue?  You might think it’s Sales because they close deals. Or maybe it’s Marketing because they help find new prospects. And what about product teams? Without them there would be nothing to buy.  The real answer? It’s your customer. The sign of a successful […]

How to Build the Perfect Marketing Funnel

As marketers, from day one it drilled into us: awareness, consideration and conversion are all the parts of the sales and marketing funnel that you need to move your prospect from “hey” to “how much?” But as our customers evolve, we’re finding that this one-size-fits all funnel is not ideal when it comes to closing […]

Correlation vs. Causation: A Serious Upgrade in Marketing Insights

You could say that marketing campaigns are only as good as the data we collect. These insights are powerful and it helps us understand how to spend our dollars to put in our ideal lead.  But what if those insights aren’t giving us the full story, but we’re acting on them anyway? Then all of […]

How to Use Customer Lifecycle Marketing for Meaningful Growth

Marketers know that the customer journey is a multi-touch maze, not a one-size-fits-all path. After all, they’re only too aware of the dizzying amount of marketing channels customers engage with, including website, social media, email, events, ads, print, and more. So many channels, so many touchpoints, and limited ways to measure their individual impact. Today’s […]

Why Now’s the Best Time to Invest in Customer Journey Analytics

Customer experience is a business imperative today. In difficult times, customers are more uncertain and fickler than ever. To keep your customers engaged, you need to make every touchpoint relevant, consistent, and convenient. Data and customer journey analytics enables personalization throughout the buying experience. To make it work, you must unlock insights from data and […]