You could say that marketing campaigns are only as good as the data we collect. These insights are powerful and it helps us understand how to spend our dollars to put in our ideal lead. But what if those insights aren’t giving us the full story, but we’re acting on them anyway? Then all of …
Continue reading “Correlation vs. Causation: A Serious Upgrade in Marketing Insights”
Marketers know that the customer journey is a multi-touch maze, not a one-size-fits-all path. After all, they’re only too aware of the dizzying amount of marketing channels customers engage with, including website, social media, email, events, ads, print, and more. So many channels, so many touchpoints, and limited ways to measure their individual impact. Today’s …
Continue reading “How to Use Customer Lifecycle Marketing for Meaningful Growth”
Customer journey analytics harnesses the power of data science. It’s an end-to-end solution that transforms CX using insights from data. Find out more!
Learn the root of the problem of modern customer journeys, how you can address it, and the potential benefits you can get from solving it.
To deliver seamless CX, brands can turn customer journey data into actionable insights and form a complete picture of the customer. But how?
Customer experience is a business imperative today. In difficult times, customers are more uncertain and fickler than ever. To keep your customers engaged, you need to make every touchpoint relevant, consistent, and convenient. Data and customer journey analytics enables personalization throughout the buying experience. To make it work, you must unlock insights from data and …
Continue reading “Why Now’s the Best Time to Invest in Customer Journey Analytics”
