How to Use Customer Lifecycle Marketing for Meaningful Growth
Marketers know that the customer journey is a multi-touch maze, not a one-size-fits-all path. After all, they’re only too aware of the dizzying amount of marketing channels customers engage with, including website, social media, email, events, ads, print, and more. So many channels, so many touchpoints, and limited ways to measure their individual impact. Today’s […]
COVID-19: What Analytics Shows Us on Customer Behavior
In months, COVID-19 has changed the way consumers live, work, and shop. Let’s look at what analytics has revealed about new customer behavior.
Why Now’s the Best Time to Invest in Customer Journey Analytics
Customer experience is a business imperative today. In difficult times, customers are more uncertain and fickler than ever. To keep your customers engaged, you need to make every touchpoint relevant, consistent, and convenient. Data and customer journey analytics enables personalization throughout the buying experience. To make it work, you must unlock insights from data and […]