Causal AI is Trending

Artificial Intelligence and machine learning have made it possible for organizations around the world to improve processes and optimize efficiency. However, it has growing limitations with its ability to differentiate correlation and causation.  That means we think we’re being data-driven, but we’re actually jumping to the wrong conclusions. The impact of this can be comical …

The Future of Lead Scoring is Prescriptive

For over a decade, marketers have been using lead scoring to prioritize their engagement activities and drive revenue. Now it’s time to move on, and use the right tool for the job. We’ll show how a prescriptive approach is more effective and will do a much better job. Lead scores The primary use of lead …