Revenue Science explores compelling scientific techniques that transform marketing experiments into repeatable, scalable, and optimizable methodologies. Hosted by Dealtale’s Molly St. Louis, each episode reveals the secrets from top marketing data experts that deliver explosive revenue results.
“Pumpkin Spice Logic”
Give this a try: take two unrelated sets of data with the same general cadence, draw your own conclusions, and see if you can convince yourself and others that the story is true! ...
Fun fact, marketers are asked to do this every day to explain their results–and worse, make decisions about future campaigns. Not so fun now, is it? The first episode of Revenue Science unpacks the flaws in using correlated data for marketing and introduces a game changer: causality.
About the Series: Revenue Science explores compelling scientific techniques that transform marketing experiments into repeatable, scalable, and optimizable methodologies. Hosted by Dealtale’s Molly St. Louis, each episode reveals the secrets from top marketing data experts that deliver explosive revenue results. Revenue Science: Making your marketing data make dollars and sense. Read More
Featured experts: Dr. Vishal Sikka and Jake Klien
“The Ghosts of Campaigns Past”
What can the story Ebeneezer Scrooge teach us about marketing? That goodwill is better than being horrible. Sure, but also: ominous predictions are useless if they’re not followed up with prescriptions. ...
Continuous campaign improvement is all about taking the right actions to achieve better outcomes–giving you the biggest bang for your marketing buck.
Watch this episode of Revenue Science to learn how new prescriptive technology is helping marketers obliterate the status quo. Read More
Featured experts: Sanjay Rajagopalan and Tao Liu
“The Introvert Demographic”
Your customers want to hear from you, but not really. The remote workplace has made us all a little less social and perhaps a little more finicky.
So, it’s no surprise that nowadays, the majority of your buyer’s journey happens before they ever make contact with you.
Your customer expects a personalized experience… but from a distance. And your digital footprint needs to be on point.
In this episode of Revenue Science, experts discuss how to scale the digital customer journey for introverts everywhere. Read More
Featured experts: David Lotan-Bolotnikoff and Shabana Khan
“Purrrfecting Marketing ROI”
The cat’s out of the bag! There’s a way to prove ROI on every touchpoint of your marketing campaign.
Tracking marketing revenue has always been a pain point for teams, but with multi-touch attribution you’ll understand the impact of every dollar spent.
In this episode, our expert guests bring hot tips on how to use Revenue Science to purr-fect your marketing strategy for repeatable success. Read More
Featured experts: Ariel Geifman and Xiwei Zhou
If you loved what you saw in the show, then you’re going to love the real technology more.