The Revenue Science Blog

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    Revenue growth starts with marketing data. And while we all have dashboards filled with forecasting metrics, you might ask yourself, “how exactly are those tools helping

    Marketing Qualified Leads (MQLs) are pretty much what their acronym suggests. A prospect engages with a brand in a way that marketing can capture, like filling

    A deal closes, hooray! It’s time to peer into the customer journey and glean insights so the go-to-market team can repeat the success. Was it the

    You could say that marketing campaigns are only as good as the data we collect. These insights are powerful and it helps us understand how to

    Artificial Intelligence and machine learning have made it possible for organizations around the world to improve processes and optimize efficiency. However, it has growing limitations with

    For over a decade, marketers have been using lead scoring to prioritize their engagement activities and drive revenue. Now it’s time to move on, and use