The Revenue Science Blog

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    Attribution modeling can save the relationships of CMOs and CFOs everywhere. You know how it goes, marketing can get a bad reputation when it comes to

    Marketing strategy requires a whole lot of data analysis. Maybe that’s why ten years ago, the Harvard Business Review dubbed Data Scientist as the sexiest job

    B2B marketing awareness activities can sometimes get left in the dust. For so long, it has been difficult to prove the ROI of brand awareness efforts. That’s

    The B2B customer journey is becoming more complex. Here's how to map your ultimate user experience.

    In case you missed it, we dropped some big news around the ChatGPT for marketing trend. We are excited to introduce our newest product, Dealtale IQ,

    Check out these 10 ways to beat the economic downturn through scrappy marketing strategies.