The Revenue Science Blog

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    You’ve created the assets, written the copy, designed the landing page, and the ads are ready to go. You’re almost ready to launch your marketing campaign,

    What’s happening in the world of causal inference(CI)? Industry expert Judea Pearl shared his 2022 year in review, his report outlined the significant progress and challenges

    73% of customers prefer shopping through different channels, according to the Harvard Business Review. So if you’re marketing with just a single-channel approach, then you’ve already

    It was only two years ago when Google announced that the death of the third-party cookie was on the horizon. Since 2020, digital marketers everywhere have

    Do you know who has the biggest impact on your company’s revenue?  You might think it’s Sales because they close deals. Or maybe it’s Marketing because

    As marketers, from day one it drilled into us: awareness, consideration and conversion are all the parts of the sales and marketing funnel that you need