Now Marketing Analytics Speaks English: Introducing Dealtale’s New Conversational AI

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In case you missed it, we dropped some big news. 

We are excited to introduce our newest product, Dealtale’s Marketing Co-pilot, AKA: the perfect marketing co-worker.

Our Marketing Co-pilot is a ChatGPT-like feature integrated into our Revenue Science Platform that allows marketers of all backgrounds to ask performance questions and receive instant answers. This groundbreaking technology is the first of its kind, designed specifically to help marketers get the results they need. 

Check it out here:

We’re here to explain how this new product can help you market smarter and faster to achieve the revenue results you need. 

Transform Your Marketing Strategy to Revenue-Driven 

As the economy continues to change, it becomes more and more important that marketers keep revenue top of mind. According to the Demand Gen Report, 44% of marketers said that one of their top priorities is a better way to measure ROI of demand generation initiatives.

Traditionally, marketing attribution was left to specific data science teams, which could lead to a lot of back and forth requests for numbers and data. The back and forth can leave campaigns and marketing activities unoptimized until you have results in your hand, ultimately wasting marketing budget.

With the economy in a downturn, wasting any budget is not an option. 

But with AI, it’s possible to transform your workflow. Instead of relying on different teams, you can simply ask your Co-pilot questions like “How many leads came from the blog in February?” or “What social post had the highest ROI this month?”

With quick and accurate responses about performance, you can easily see which marketing activities are truly impacting your revenue, and which ones aren’t. This allows you to make necessary adjustments, ensuring that you get the most ROI possible from every marketing activity.

Successfully Engage with Your Customers 

In today’s digital era, it’s crucial to stay connected with our customers. 

According to Forrester, more than half of B2B buyers view at least 8 pieces of content during the purchase process, and 82% of buyers view at least 5 pieces of content from the vendor before making a purchase. Additionally, the B2B customer behavior is constantly evolving, which means that what worked yesterday may not work tomorrow.

That’s why it’s so important to continuously evaluate and optimize your customers’ journeys. 

How can you reduce the number of touchpoints to increase conversion rates? Which touchpoints have the biggest impact on conversion?

These are the kinds of questions that data and AI can help answer. Dealtale’s Marketing Co-pilot can identify the most effective touchpoints for converting customers. Instead of staring at raw data and trying to decipher what’s working and what’s not, simply tap your Co-Pilot’s shoulder for data-driven insights and make informed decisions.

Making Every Marketer a Data Scientist 

So, you get it – the Marketing Co-pilot helps you demonstrate marketing ROI, streamlines communication between teams, brings you closer to your customers, and optimizes your campaigns.

But the benefits of our Co-pilot extend beyond qualitative results. It’s an empowerment tool for your entire marketing team, enabling them to become not only marketers but also data scientists. Imagine having a team of marketers who feel empowered to take action on marketing activities based on insights from a tool, rather than having to consult with another team. 

Our parent company’s Founder and CEO, Dr. Vishal Sikka, put it perfectly: “Today’s announcement is a breakthrough for marketing professionals, as we put the power to ask any question, anytime, across advertising, sales and marketing systems directly into the hands of end-users.”

With AI and conversational intelligence, we level the playing field for our teams to work smarter, not harder. The Marketing Co-pilot transforms anyone from interns to CMOs into marketing data scientists, empowering teams to quickly make data-driven decisions to improve performance.

Marketing Co-pilot Launches in Spring 2023

We’re putting the finishing touches on our AI and aiming for a Spring 2023 launch for the Marketing Co-pilot. If you’re interested in seeing the the technology in action, someone on our team would be so happy to schedule a demo with you. And to take advantage of early enrollment incentives and deals, be sure to sign up before March 31st!

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