Multi-touch attribution takes the guesswork out of marketing’s contribution to revenue by getting granular about ROI.
From one dashboard, you can view:
For example, you can get accurate stats on the revenue a certain blog or email generated on its own.
If the results for each are strong, create similar content in the future. If the results are lacking, try focusing your time on more profitable activities.
Dealtale has five attribution models, all the way from first touch to when the lead becomes an opportunity.
Through each report, you can see how revenue generated changes from first touch to last touch.
Our most popular model is called Critical Path. It’s based on a machine learning technique called The Markov Chain, which calculates the incremental value.
