Get Your Marketing ROI Down to a Science
From first touch to Closed/Won, Dealtale measures the exact amount of revenue generated by every single marketing touchpoint.
Most marketing technologies attribute success to the last touch a user makes before converting to a lead. This approach discounts every other touchpoint in the customer journey and leaves marketers guessing what impact their omnichannel approach really has on revenue.
Marketers, the problem isn’t your strategy, it’s your tools. Dealtale’s Multi-touch Attribution tool takes the guesswork out of marketing calculations by getting granular about ROI.
This dashboard enables you to:
From one dashboard, you can see exactly how much revenue each of your campaigns have generated over a chosen period of time.
From this big picture view, you can drill down into individual campaigns, map every customer touchpoint, and calculate ROI for each.
The length of your customer journey plays a big role in your attribution modeling. Dealtale has five attribution models to fit your marketing strategy.
Tracking marketing revenue is extremely intricate because there are so many touchpoints in the customer journey. Dealtale’s Multi-touch Attribution feature simplifies this for marketing teams by using a Markov Chain model.
Learn more about this fascinating data science technique in Dealtale’s Revenue Science series!
Tracking marketing revenue is extremely intricate because there are so many touchpoints in the customer journey. Dealtale’s Multi-touch Attribution feature simplifies this for marketing teams by using a Markov Chain model.
Learn more about this fascinating data science technique in Dealtale’s Revenue Science series!
Looking at your marketing funnel, you might be trying to optimize based on impressions or engagements from different channels. For example, maybe you’ve increased blog posts because you saw a tick in new readers, or you’ve doubled social media efforts because you saw more referral traffic coming in.
At the end of the day, these are vanity numbers. If you’re going to build a full-funnel customer journey, you’ll need to understand what marketing efforts are contributing to revenue.
Multi-touch attribution assigns a monetary value to each marketing touchpoint, allowing you to prioritize channels that are having a real impact.
Looking at your marketing funnel, you might be trying to optimize based on impressions or engagements from different channels. For example, maybe you’ve increased blog posts because you saw a tick in new readers, or you’ve doubled social media efforts because you saw more referral traffic coming in.
At the end of the day, these are vanity numbers. If you’re going to build a full-funnel customer journey, you’ll need to understand what marketing efforts are contributing to revenue.
Multi-touch attribution assigns a monetary value to each marketing touchpoint, allowing you to prioritize channels that are having a real impact.
For a deep dive into multi-touch attribution strategies, check out our blog!
Multi touch attribution helps marketers learn how much revenue was won from their marketing efforts.
Looking to prove your marketing effectiveness in dollars and cents? Learn how multi touch attribution can help.