Get Your Marketing ROI Down to a Science

From first touch to Closed/Won, Dealtale measures the exact amount of revenue generated by every single marketing touchpoint.

Join Our Revenue Science Trailblazers

The Science of Multi-touch Attribution

Most marketing technologies attribute success to the last touch a user makes before converting to a lead. This approach discounts every other touchpoint in the customer journey and leaves marketers guessing what impact their omnichannel approach really has on revenue.

Marketers, the problem isn’t your strategy, it’s your tools. Dealtale’s Multi-touch Attribution tool takes the guesswork out of marketing calculations by getting granular about ROI.

This dashboard enables you to:

Get Specific About Each Action

From one dashboard, you can see exactly how much revenue each of your campaigns have generated over a chosen period of time.

Drill Down into Individual Touchpoints

From this big picture view, you can drill down into individual campaigns, map every customer touchpoint, and calculate ROI for each.

Choose the Right Attribution Model for Your Goals

The length of your customer journey plays a big role in your attribution modeling. Dealtale has five attribution models to fit your marketing strategy.

What the Experts
Are Saying

What the Experts
Are Saying

Tracking marketing revenue is extremely intricate because there are so many touchpoints in the customer journey. Dealtale’s Multi-touch Attribution feature simplifies this for marketing teams by using a Markov Chain model. 

Learn more about this fascinating data science technique in Dealtale’s Revenue Science series!

Tracking marketing revenue is extremely intricate because there are so many touchpoints in the customer journey. Dealtale’s Multi-touch Attribution feature simplifies this for marketing teams by using a Markov Chain model. 

Learn more about this fascinating data science technique in Dealtale’s Revenue Science series!

Multi-touch Attribution Assigns Value to All Your Marketing Efforts

Looking at your marketing funnel, you might be trying to optimize based on impressions or engagements from different channels. For example, maybe you’ve increased blog posts because you saw a tick in new readers, or you’ve doubled social media efforts because you saw more referral traffic coming in.

At the end of the day, these are vanity numbers. If you’re going to build a full-funnel customer journey, you’ll need to understand what marketing efforts are contributing to revenue.

Multi-touch attribution assigns a monetary value to each marketing touchpoint, allowing you to prioritize channels that are having a real impact.

Looking at your marketing funnel, you might be trying to optimize based on impressions or engagements from different channels. For example, maybe you’ve increased blog posts because you saw a tick in new readers, or you’ve doubled social media efforts because you saw more referral traffic coming in.

At the end of the day, these are vanity numbers. If you’re going to build a full-funnel customer journey, you’ll need to understand what marketing efforts are contributing to revenue.

Multi-touch attribution assigns a monetary value to each marketing touchpoint, allowing you to prioritize channels that are having a real impact.

G2 Reviews

The most helpful thing about Dealtale is the sheer number of ways to look at the data it's pulling in... I don't need to code or have any prerequisite skills in data visualization.
Ryan M.
Marketing Director

More on Multi-touch Attribution

For a deep dive into multi-touch attribution strategies, check out our blog!

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