Our marketing data exploration platform gives meaning to marketing data by using two powerful scientific methods:
Causal data science gives marketers the key insights they need for better business outcomes by determining the root cause of customer behavior. This approach was not just the hot topic for this episode of Revenue Science, but was praised by Gartner in its 2022 Hype Cycle.
Watch the episode to learn more about cause and effect in marketing!
Causal data science gives marketers the key insights they need for better business outcomes by determining the root cause of customer behavior. This approach was not just the hot topic for this episode of Revenue Science, but was praised by Gartner in its 2022 Hype Cycle.
Watch the episode to learn more about cause and effect in marketing!
What’s happening in the world of causal inference(CI)? Industry expert Judea Pearl shared his 2022 year in review, his report outlined the significant progress and
Here’s everything you need to know about the shift from third party cookies to first party data.
Data is the foundation of successful businesses today. From improving customer experiences to optimizing operations, it enables organizations to make well-informed, data-driven decisions
