Optimize the B2B Customer Journey

Increase marketing conversions by personalizing every touchpoint for a full-funnel customer journey.

Dealtale’s Customer Journey Analytics Platform

Most marketing technologies only measure last touch: the step right before a customer fills out a website form. But Dealtale dives deeper into customer data to map every touchpoint in the buyer’s journey from first touch to Closed/Won.

Based on the data from all your marketing platforms, AI modeling helps you:

Analyze Your Customer Journey

Track the paths of your Closed/Won deals down to the exact steps each prospect took to become a customer.

Identify Gaps in the Customer Journey

Learn which areas are losing customers, fill in the gaps, and strengthen your digital experience.

Segment Your Customers

Segment your funnel by customer type, use cases, or products to create a customized experience.

Optimize for Positive Outcomes

Learn the root cause of customer behavior and which actions you need to take to convert more leads.

What the Experts
Are Saying

What the Experts
Are Saying

Research shows that B2B customers want to spend as much time as possible doing their own research on products before ever engaging with a sales person. This new development, of course, makes it all the more important to optimize the digital customer journey.

Watch this episode of our Revenue Science series to get the latest stats about online buying behaviors and how to strategize your ultimate customer journey!

Research shows that B2B customers want to spend as much time as possible doing their own research on products before ever engaging with a sales person. This new development, of course makes it all the more important to optimize the digital customer journey.

Watch this episode of our Revenue Science series to get the latest stats about online buying behaviors and how to strategize your ultimate customer journey!

How Customer Journey Optimization Impacts Each Stage of the Funnel

What if you knew exactly what your customer needed at each stage of the funnel? From awareness to conversion, you can confirm your customer journey effectiveness and optimize your marketing efforts using Dealtale.

Dealtale collects all your data sources together, including CRM, ad accounts, and social media, into one customizable dashboard that cuts through the noise and shows you the metrics that matter – like which touchpoints are leading to revenue.

More About Customer Journey Strategies

Want to learn more about customer journey marketing? Check out these articles:

Do you know who has the biggest impact on your company’s revenue?  You might think it’s Sales because they close deals. Or maybe it’s Marketing because

Marketing Qualified Leads (MQLs) are pretty much what their acronym suggests. A prospect engages with a brand in a way that marketing can capture, like filling

Marketers know that the customer journey is a multi-touch maze, not a one-size-fits-all path. After all, they’re only too aware of the dizzying amount of marketing

Ready to explore your customer journey?