10 Marketing Strategies to Grow Your Business During an Economic Downturn

Grocery bills are up, companies are laying off employees, and interest rates are on the rise. It’s clear that we’re at the cusp of a recession. And while we may not be officially in an economic downturn, individuals and businesses are preparing for one.  The question is, how do you market when everyone is tightening […]

5 Ways AI is Transforming Digital Marketing in 2023

We’re entering the smart marketing era and we couldn’t be more excited. It’s the generation where marketers are using artificially intelligent (AI) tools to make their jobs just a little bit easier.  AI is no longer just for big corporations with big budgets. It’s now available to us all, and its accessibility means marketers can […]

Conversions Are the New MQLs

Marketing Qualified Leads (MQLs) are pretty much what their acronym suggests. A prospect engages with a brand in a way that marketing can capture, like filling out a form. Next, their profile is sent through a set of qualifications. If it passes, Sales is flagged for a follow up. Ta-dah! A lead that marketing has […]