How to Use Customer Lifecycle Marketing for Meaningful Growth
Marketers know that the customer journey is a multi-touch maze, not a one-size-fits-all path. After all, they’re only too aware of the dizzying amount of marketing channels customers engage with, including website, social media, email, events, ads, print, and more. So many channels, so many touchpoints, and limited ways to measure their individual impact. Today’s […]
COVID-19: What Analytics Shows Us on Customer Behavior
In months, COVID-19 has changed the way consumers live, work, and shop. Let’s look at what analytics has revealed about new customer behavior.
20 Must-Know Statistics on Customer Journey Analytics
Customer journey analytics harnesses the power of data science. It’s an end-to-end solution that transforms CX using insights from data. Find out more!
The Problem of Modern Customer Journeys and How to Solve It
Learn the root of the problem of modern customer journeys, how you can address it, and the potential benefits you can get from solving it.
Why It’s Important to Get Insights from Your Customer Journey Data
To deliver seamless CX, brands can turn customer journey data into actionable insights and form a complete picture of the customer. But how?
Why Now’s the Best Time to Invest in Customer Journey Analytics
Customer experience is a business imperative today. In difficult times, customers are more uncertain and fickler than ever. To keep your customers engaged, you need to make every touchpoint relevant, consistent, and convenient. Data and customer journey analytics enables personalization throughout the buying experience. To make it work, you must unlock insights from data and […]