The Future of Lead Scoring is Prescriptive

For over a decade, marketeers have been using lead scoring to prioritize their engagement activities and drive revenue. Now it’s time to move on, and use the right tool for the job. Here’s why a prescriptive approach to lead scoring is more effective. Lead Scores The primary use of lead scores is to decide how …

Conversions Are the New MQLs

Marketing Qualified Leads (MQLs) are pretty much what their acronym suggests. A prospect engages with a brand in a way that Marketing can capture, like filling out a form. Next, their profile is sent through a set of qualifications. If it passes, Sales is flagged for a follow up. Ta-dah! A lead that marketing has …

No Code is the New Gold

Coding is no longer essential to be a successful enterprise—a daring declaration? We don’t think so.  With the rise of no-code data platforms, a huge barrier is lifted between tech and ideas. Companies are given the power and control over the building of their product without the need for a computing background. With declarative programming, …