10 Marketing Strategies to Grow Your Business During an Economic Downturn

Grocery bills are up, companies are laying off employees, and interest rates are on the rise. It’s clear that we’re at the cusp of a recession. And while we may not be officially in an economic downturn, individuals and businesses are preparing for one.  The question is, how do you market when everyone is tightening […]

5 Ways AI is Transforming Digital Marketing in 2023

We’re entering the smart marketing era and we couldn’t be more excited. It’s the generation where marketers are using artificially intelligent (AI) tools to make their jobs just a little bit easier.  AI is no longer just for big corporations with big budgets. It’s now available to us all, and its accessibility means marketers can […]

2023: The Year of Causality

What’s happening in the world of causal inference(CI)? Industry expert Judea Pearl shared his 2022 year in review, his report outlined the significant progress and challenges CI faced in the last year. From new techniques and methods, to updates on ongoing research projects and real-world applications, he provided key insights to the rapidly growing field. […]

The Extinction of Third-Party Cookies and the Rise of First-Party Data

It was only two years ago when Google announced that the death of the third-party cookie was on the horizon. Since 2020, digital marketers everywhere have been scrambling to ditch third-party cookies and adopt first-party data to help track marketing efforts. As a marketer, what does it even mean to live a cookieless life? Third-party […]

How to Build the Perfect Marketing Funnel

As marketers, from day one it drilled into us: awareness, consideration and conversion are all the parts of the sales and marketing funnel that you need to move your prospect from “hey” to “how much?” But as our customers evolve, we’re finding that this one-size-fits all funnel is not ideal when it comes to closing […]