No Code is the New Gold

Coding is no longer essential to be a successful enterprise—a daring declaration? We don’t think so. With the rise of no-code data platforms, a huge barrier is lifted between tech and ideas. Companies are given the power and control over the building of their product without the need for a computing background. With declarative programming, […]
A Step by Step Guide: How to Extract Insights from Data

Data is the foundation of successful businesses today. From improving customer experiences to optimizing operations, it enables organizations to make well-informed, data-driven decisions
33 Important Metrics to Track for Major Marketing Goals

What metrics should you monitor and evaluate for each of your marketing goal? How do you track progress and failures? Find out the answers now.
COVID-19: What Analytics Shows Us on Customer Behavior

In months, COVID-19 has changed the way consumers live, work, and shop. Let’s look at what analytics has revealed about new customer behavior.
20 Must-Know Statistics on Customer Journey Analytics

Customer journey analytics harnesses the power of data science. It’s an end-to-end solution that transforms CX using insights from data. Find out more!
5 Lessons from Founding a Company During COVID-19

Founding a new company is always a challenge, but it is 10x harder if you do it amid COVID-19. Here are the five things that got us through the launch date.
Welcome to Dealtale! Unified Marketing Analytics and Optimization

Dealtale is an out-of-the-box SaaS platform that connects all of your data siloes to drive real insights. It’s fast, easy, and simple to use!
Why Now’s the Best Time to Invest in Customer Journey Analytics

Customer experience is a business imperative today. In difficult times, customers are more uncertain and fickler than ever. To keep your customers engaged, you need to make every touchpoint relevant, consistent, and convenient. Data and customer journey analytics enables personalization throughout the buying experience. To make it work, you must unlock insights from data and […]
10 Benefits of Using Data Science in Your Organization

Data is at the core of disruptions around the world. By 2020, we’re hitting 44 trillion gigabytes of data, according to IDC. When organizations have a system that generates actionable insights from data—fast and at scale—the benefits are sizeable. Data, the new oil, for business For businesses, data has become a significant asset. Leaders constantly […]