How do organizations extract insights from data? While there’s no one-size-fits-all approach, here’s a typical process of what it looks like.
Author Archives: Ariel Geifman
COVID-19: What Analytics Shows Us on Customer Behavior
In months, COVID-19 has changed the way consumers live, work, and shop. Let’s look at what analytics has revealed about new customer behavior.
5 Lessons from Founding a Company During COVID-19
Founding a new company is always a challenge, but it is 10x harder if you do it amid COVID-19. Here are the five things that got us through the launch date.
Welcome to Dealtale! Unified Marketing Analytics and Optimization
Dealtale is an out-of-the-box SaaS platform that connects all of your data siloes to drive real insights. It’s fast, easy, and simple to use!
Why Now’s the Best Time to Invest in Customer Journey Analytics
Customer experience is a business imperative today. In difficult times, customers are more uncertain and fickler than ever. To keep your customers engaged, you need to make every touchpoint relevant, consistent, and convenient. Data and customer journey analytics enables personalization throughout the buying experience. To make it work, you must unlock insights from data and […]
10 Benefits of Using Data Science in Your Organization
Data is at the core of disruptions around the world. By 2020, we’re hitting 44 trillion gigabytes of data, according to IDC. When organizations have a system that generates actionable insights from data—fast and at scale—the benefits are sizeable. Data, the new oil, for business For businesses, data has become a significant asset. Leaders constantly […]