Just refer to your favorite digital marketing measurements and you’ll find that customer spend a lot of time online. Surprise, surprise.
As of January 2023, there were 5.16 billion people using the internet, meaning that 64% of the world is online. And almost half of those users (33%), well, they are making online purchases.
This is your sign to revisit your company’s digital marketing strategy.
If those stats don’t kick you into high gear, let us remind you that historically, the digital landscape will continue to grow. Compared to 2022, there was a 3.1% increase in digital buyers, meaning that there were 80 million more people willing to make an online purchase from their favorite brands.
Harnessing just 1% of people who buy online can easily help companies reach revenue goals.
So, we put together a short list with six actions you can take today to improve your digital marketing strategy because you deserve a piece of the digital marketing pie.
What is Digital Marketing?
Over the years, digital marketing has become a catch-all term for any marketing that occurs on the internet.
Simply put, companies use digital channels to connect with current and prospective customers. And it’s been working; approximately 87% of consumers now start their buying journey online. Here are a few examples of marketing channels where your customers might engage with your company:
- Search Engines
- Social media
- Paid advertisement
- Press placements
Ultimately, an effective digital marketing strategy will help you reach a larger audience than you could through traditional methods. Even more importantly, a digital approach will enable you to reach your target audience, allowing you to optimize resources and budget.
Finding Opportunities for Digital Growth
Of course you want to enhance your digital marketing measurements. But with billions of users and hundreds of ways to connect with them, where do you even start?
The reality is that most companies have some sort of digital presence nowadays. From just having a website or a social media profile, you’re already one step closer to potential customers. But the real question is, how do you figure out what digital marketing channels will have the biggest impact on business growth?
Well, let’s always keep this in mind: digital marketing is measurable. For every digital action, there will be data to support the results. And, of course, when there’s data, there’s the opportunity for optimization and growth.
While data is every digital marketer’s best friend, it can also be a tedious task to try to make sense of raw numbers. This is where having the right marketing tools will make your life a whole lot easier. Tools like Dealtale enable you to track digital marketing performance and see what is working and what isn’t working.
6 Ways To Test Digital Marketing Measurements
At the end of the day, digital marketing growth comes from the numbers. Once you understand digital marketing measurements and learn what’s working, you can easily create repeatable actions for success.
We have put together six actions you can take to improve your digital marketing strategy. The best part? All of these can be easily tracked in Dealtale, so you can see the impact they have on your marketing goals.
- Update your Website
Usually, all digital activities will point to your website or some sort of landing page. So it’s imperative that your website is up-to-date and optimized for users to navigate. Ask yourself a few questions when updating your homepage:
- Is your messaging clear?
- Do people know what you’re selling before they scroll?
- Do you have a clear call to action?
- Is it easy to navigate?
- Is it mobile-friendly?
- Publish Strategic Content
This is an opportunity to align with sales and customer success teams. Reach out to your colleagues to see what commonly asked customer questions are, and use those questions to help build content. Creating content that helps answer frequently asked questions can improve the customer experience, removing any roadblocks a potential customer might have before they become a paying customer.
- Encourage Referrals
Here’s the thing: consumers are 71% more likely to make a purchase when they see a social media recommendation. That’s why there’s no better time than the present to increase your referral marketing activities. This can come in the form of online reviews, comments, referral links, case studies, and testimonials. To kick this off, ask your sales team to reach out to top accounts to see if they’d be interested in leaving your company a review or testimonial for you to use in your marketing.
- Personalized Touchpoints
With the amount of data collected online, there is no reason your customers should be greeted with a generic “Hey you!”. Research has found that personalization in email delivers six times higher transaction rates, so now is the time to update email templates with user’s names.
- Low-to-No Contact Sales
TrustRadius reported that 87% of today’s buyers are looking for self-serve options as part of their journey, and 57% already make a purchase decision without ever contacting sales. So it’s time to implement a low-to-no contact sales approach and identify ways customers can check out before they need to speak to a sales rep.
- Self-service options
If customers are making a decision on your product before they ever talk to you, you better have everything they need on your website to make a decision. It’s time to update your site and ensure that anything from testimonials to help articles and demos are easily available for users. Another action could be installing a chatbot to help users quickly navigate your website and find the answers they need.
Improve Your Digital Strategy Now
We wish there was a one-size-fits-all digital marketing strategy. Seriously, if there was a secret formula to perfect how we approach digital marketing, you better believe we would sell it.
But there isn’t. Instead, we’ve got the next best thing: access to data. Having data is one thing, but making sense of it is another. Let Dealtale translate your data into actions to improve and grow your business.