We’re entering the smart marketing era and we couldn’t be more excited. It’s the generation where marketers are using artificially intelligent (AI) tools to make their jobs just a little bit easier…and their digital marketing metrics a little more promising.
AI is no longer just for big corporations with big budgets. It’s now available to us all, and its accessibility means marketers can focus on the parts of our jobs that bring us the most joy.
With machine learning and AI at your fingertips, you can put your energy into the aspects of marketing that you love. If you’re a designer at heart but struggle with project management, the right AI tool will let you focus on your creative passions and take care of the logistics. And, if you’re all about calendars and deadlines but find designing and writing to be a challenge, no problem – AI’s got your back.
Curious about how you can leverage AI tools to reach your B2B audience? Here are five ways AI can benefit modern marketers who are looking to drive revenue.
Create SEO-Driven Content
If you weren’t playing around with ChatGPT last year, what were you doing?
Every time I checked my Twitter feed, I saw countless examples of people using ChatGPT to develop tweets, write emails, create blogs, and more. It was clear from the beginning that ChatGPT is going to transform how we create content.
You can quickly experience the benefits of this tool for content creation. Just drop in a few notes, press enter, and boom, you’ve got yourself an initial blog draft. It saves copywriters a significant amount of time spent on research and drafts.
But the real magic happens when you use ChatGPT for strategic content creation, specifically for SEO. Don’t just use it for content creation, use it to create content that will help you rank higher on search engines and stand out from the competition.
ChatGPT can simplify keyword research, assist in title and meta description creation, and even support link building. It takes the guesswork out of SEO and helps you create content that will drive conversions.
Enhance Ad Targeting and Improve Digital Marketing Metrics
Imagine having a dedicated Data Scientist just for your Advertisement team. Because that’s what AI does: it allows you to have a dedicated scientist for every marketing team. AI loves to take on big data and spit out actionable insights.
That’s why it’s perfect for ad targeting. No more manual sifting through lists. AI crunches a ton of data about your target audience and finds patterns and relationships you might have missed. This data includes things like demographics, interests, online behavior, and past interactions with your brand.
Then with this information, AI can optimize your ad targeting and deliver the right message to the right people at the right time. This means your ads are more likely to be seen by people who are actually interested in your product or service. And in terms of your digital marketing metrics, that leads to higher engagement, conversions, and a more efficient advertising budget.
Identify High-Potential Leads
A lead comes in – cue the happy dance! But then comes the age-old debate between sales and marketing. Sales claims they’re getting bad leads, while marketing says the lead isn’t being properly nurtured.
This is why lead scoring is imperative, besides being effective it also saves us from a little bit of friction between teams. If a lead takes certain marketing actions, their score goes up, signaling to sales that they’re a high-potential customer.
Lead scoring is key to the success of sales and marketing and AI can take it to the next level. With its machine learning algorithms, AI can analyze huge amounts of data to spot patterns and relationships that humans might miss. This allows marketers to see which leads are most likely to convert, based on factors like website behavior, demographics, and previous interactions with the brand.
AI can continually learn and adjust the lead scoring model in real-time, so it gets even more accurate as new data comes in. This means marketers can focus on the leads that are most likely to convert, instead of wasting time on those that won’t.
Improve your Customer’s Experience and Watch Digital Marketing Metrics Increase
You know what sells? A good customer experience. Even in the B2B world, customers want a seamless, personalized and easy experience. But as marketing data will ruthlessly tell us, it can be tough to customize and scale that experience for each individual.
Enter chatbots – the ultimate solution for improving customer engagement and experience. These automated systems can tackle a range of tasks, from answering common questions to providing product info and scheduling appointments. This frees up time for sales reps to focus on more complex issues and provides a better overall experience for the customer.
Chatbots are also getting more and more customized. They can be easily integrated with your CSM system to deliver a personalized experience for each customer. By analyzing data like customer history and preferences, chatbots can make recommendations and provide tailored solutions to meet their specific needs.
And the best part? Chatbots are always on. They offer 24/7 support, so customers across different time zones can access the information they need or resolve any issues they may have.
Basically, Chatbots are becoming the assistants all sales team’s need to and are the game changer in delivering a world-class customer experience.
Optimize Campaign Results
Marketing campaigns are a lot of work. From conceptualization to execution, there are countless details to keep track of. But the real challenge begins after the campaign has been launched.
Optimizing the campaign based on its initial results involves setting KPIs, analyzing data, creating dashboards, finding insights, and taking action to improve the campaign. Each of those steps, well, it’s a lot of time-consuming work.
Automation and AI to the rescue. With an AI tool like Dealtale, you can streamline your optimization process. The platform pulls all your data into a simple dashboard and uses prescriptive analytics and causal inference to provide you with real-time, data-driven insights. With actionable insights you can start to optimize your campaign in just a few clicks to help drive better conversions.
AI will continue to transform the world of B2B marketing, making it easier for marketers to reach their target audience, identify high-potential leads, improve customer experience, and optimize their marketing efforts.
If you want to see how AI can improve your marketing strategy, reach out to us today. Our team of experts is here to help you leverage our AI platform to drive your revenue and growth. Click here to get a demo.