You’ve created the assets, written the copy, designed the landing page, and the ads are ready to go. You’re almost ready to launch your marketing campaign, but before you do, there’s one last important step:developing key performance indicators (KPIs), segments, and funnels to measure campaign results.
The challenge is that data analytics can be a full-time job, and if you don’t have someone dedicated to this role, it can hold up the launch of your campaign. Plus, without the right tools, it can be difficult to effectively measure your campaign’s performance.
That’s where Dealtale comes in. Our data exploration platform pulls together all your marketing sources into one easy-to-read dashboard, making results and reporting a breeze.
The Value of Analyzing Marketing Data
Here’s the thing, we need marketing campaigns to help generate leads and drive revenue. However, many marketers struggle to understand the impact of their campaigns on their target audience which can result in wasted marketing budget.
This is why data analysis is so important. Analyzing marketing data gives you insights on what’s working and what’s not in your campaign. This information allows you to optimize results and helps you make better decisions on where to invest your dollars.
Outside of saving company resources and budget, there’s two key benefits of data analysis: 1) it allows you to identify patterns and trends in customer behavior and 2) it enables you to identify opportunities for growth.
When it comes to customer trends, here’s an example: you may discover that a certain type of content is more effective at engaging your target audience, or that a specific channel is generating more qualified leads than others. These kinds of insights can then be used to improve the overall marketing strategy and increase ROI.
And when it looks at opportunities for growth, data analysis enables us to identify points where your business is underperforming and make changes to improve those areas. This could look like targeting a new segment of your audience, expanding to new marketing channels, or developing new products or services.
Besides being a revenue-driver, one of the biggest values that marketing brings to the table is the data being collected. For successful demand generation teams, data analytics needs to be a pillar in the marketing strategy, allowing teams to make data-driven decisions to help grow revenue.
Developing Data-Driven Benchmarks with KPIs, Segmentation, and Funnels
Marketing campaigns have two sides: the creative side and the data side. In today’s world, you can’t have one without the other. The creative side brings the campaign to life, but without data, you can’t optimize the results.
That’s why it’s essential to start each campaign by developing your benchmarks. Which analytics will define the campaign as a success or a failure?
KPIs and segmentation are the perfect tools to set these benchmarks and ultimately determine the success or failure of a campaign because they are specific, measurable, and actionable. For example, a KPI could be the number of website clicks and the segmentation could be the number of conversions. By setting these numbers early on, you’ll have a better understanding of what’s working on the creative side with your audience and what’s not.
KPIs are a more general approach to benchmarking, but if you want to dig deeper, you can use segmentation. Segmentation allows you to drill down the data even further by breaking it out by audience or group type. Case in point you could look at your conversions and group them by region or channel.
And finally, to take a closer look at the customer journey, you can use funnels. Funnels track the sequence of events leading up to a point of conversion. For example, you could track a customer’s journey from the ad they clicked to the page they converted on.
By developing KPIs, segmentation, and funnels, you’ll have the tools you need to make data-driven decisions, optimize your campaigns, and drive better results.
How to Measure Campaigns with a Dealtale Report
Marketing analytics are essential to stellar campaign results. If you don’t have a dedicated data analyst, analyzing key metrics can be time-consuming and overwhelming. Dealtale helps marketers from all backgrounds make sense of even the most complex data.
We’ve created a step-by-step tutorial to show you how to set up your KPI, segmentation, and funnel dashboard in a few simple steps. This way, you can quickly launch your campaign and start seeing results.
Step 1: Sign up or Log in
Let’s start this tutorial off easy. The first step is to either log in to your Dealtale account or sign up for a free trial. If you want to try it out for yourself, you can sign up for a 2-week free trial by clicking here.
Step 2: Explore the Create Tab
Once you’ve logged in, you’ll land on the KPIs page. If for some reason, you end up somewhere else in Dealtale, don’t worry, you can easily get to the KPI page by clicking the “Create” tab at the top left corner.
From that “Create” tab, you’ll see a drop-down menu with three options: KPIs, Segmentation, and Funnel. Select the option you’d like to create a report for. In this example, we’ll go through the steps to set up the KPI report. If you’d like to explore Segmentation or Funnel analytics, you’ll select those options instead.
Step 3: Setting up the KPI Report
From that drop-down menu, select “KPI.” Once you’ve done that, you’ll be prompted with another drop-down menu that says “Select the metrics you’d like to analyze”. This menu gives you the option to analyze any metric or object from any marketing and sales platform that you’ve connected to Dealtale.
This drop-down menu gives you the opportunity to identify which benchmarks, aka KPIs, you want to report on for your campaign. For example, if you’re running a social media ad campaign, you might want to track KPIs such as page views or conversions.
Step 4: Fine-tune the KPI
Once you know which KPIs you want to explore more, you can start to refine and filter the results based on your campaign goals. For example, at the top of your report, you can apply filters such as time dimensions, grouping by property or format to get a more specific view of the data.
Step 5: Visualize the Data
The Dealtale Reporting capability offers a few options for displaying data once you have selected which KPI you want to measure. On the left of the drop-down menu, you’ll have the option to view your data in different formats like a bar chart, pie chart, or line graph.
Optimize your Marketing Campaigns with Dealtale’s Dashboards
And that’s it! You’ve successfully set up your first Dealtale KPI report and now you can start making meaningful changes to your campaign for better results.
Want to optimize and improve your marketing campaigns without having to hire a full data analytics team? Sign up for a free trial of Dealtale. With just five easy steps, you’ll have a complete report that reports on your campaign KPIs, giving you the power to improve and optimize your results.